DIALOGUE AND THE CATEGORY OF DIALOGISM IN THE UKRAINIAN MASS MEDIA DISCOURSE

The article is devoted to the study of illogical nature Ukrainian mass media discourse, namely newspaper text and dialogue as a form textual communication. substantiates concept way organizing speech dialogism category. Dialogue represents communicative interaction two communicators requires participants communication comply with certain conditions. broader than dialogue, because this category expressed regardless speech, representation inner essence process result interaction.
 This theory aimed at defining feature discourse in broad sense. As for text, types are distinguished: external internal. first concerns intertextual coincides intertextuality. Internal subject-text related factors addressee text. describes means representing heading complexes containing interrogative-corresponding dialogical units; it considers main models which implemented defined, namely: units, quasi-dialogical constructions two-part headings an open question; between interview genre, most fully realized. Regarding interview, addressee-dominant addresser-dominant type. former type determined by priority role interlocutor. latter characterized fact that speaker takes active position determines vector content act, is, author's comments actualization point view prevail